Promotions about Ajara broadcasted via Discovery Channel and other popular TV channels29 September 2016
For prolongation of tourism season and attraction of tourists, Department of Tourism of Ajara broadcasted video advertisement on popular TV channels. Video ads are broadcasted on Discovery Channel, My planet, Euronews Moscov and Euronews Spb since September 1. TV channels are popular in former Soviet Union countries and has millions of spectators. E.g. Discovery Channel has 70 million spectators within target markets of the Department of Tourism. Advertising video is broadcasted in such countries too from which most of the tourists are visiting Ajara, such as Azerbaijan, Russia, Armenia and Ukraine. Advertising video is focusing not only on sea holidays but on mountain, ecotourism, folklore and cuisine.
“Our goal is to attract tourists in Ajara during all four seasons. Region is able to offer travelers diverse and interesting eco, gastronomic and cultural tours towards high-mountainous Ajara. In addition to festivals and cultural events holding in Ajara during September and October and pampering guests with movie, photo, musical and cultural events. According to our surveys, majority of foreign tourists, leaving region satisfied are getting interested in very cultural, gastronomic and eco-tourism while being in the region” –stated Chairman of Department of Tourism, Mamuka Berdzenishvili.