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Promotional Campaigns are in active phase

Promotional Campaigns are in active phase

18 December 2015

Preparations for winter season and New Year Celebration Events are in active phase at the Department of Tourism and Resorts of Adjara A.R. The Department has already started active promotional campaigns and PR activities for the purpose of attracting foreign visitors in Adjara. Among promotional campaigns there is 15 seconds advertising spot created by the Department about winter holidays in Ajara and planned New Year’s celebration events, which was broadcasted via popular TV Channel around the world – “Discover” in post-Soviet Countries.

Intensive PR Campaigns started in December and continue till the end of January in three target countries as well (Turkey, Azerbaijan and Ukraine) which includes both outdoor advertisements at public areas (like billboards, light boxes, busses, screens) as well as internet advertisements about Adjara. The official web-site of the department "gobatumi.com" has 10 000 visitors per day averagely and Facebook page 1 million views per week averagely as a result of the mentioned advertisements. Especially for New Year special windows have been added to the official web - site of the department where calendar for planned New Year events and information about newly opened ski resort Goderdzi are available.

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