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Department of Tourism organizes а regular media tour

Department of Tourism organizes а regular media tour

27 July 2015

Between July 27-29, under the support of the Department of Tourism and Resorts of Ajara another media tour will be organized. 11 journalists from Turkish cities of the Black Sea region (Rize, Artvin, Samsun, and Trabzon) were invited to participate in this tour. Representatives of Turkish media during 3 days will get acquainted with the tourism potential of the region. They will see the sights of Batumi, visit the Botanical Garden and Keda wine house. It should be noted that the composition of the invited media groups are mostly senior officials of the association of journalists and news agencies. The choice of these representatives was made under the support of the Georgian consulate in Turkey. This media tour is conducted within PR campaign currently held in Turkey. In 2015, the Department of Tourism hosted 31 journalists from leading Turkish media and 23 representatives of the largest Turkish travel companies. For the past 2 months bloggers have published 200 posts and 37 promotional articles about Batumi and Ajara. These posts and articles have gathered 9 million views.

This season, the Department of Tourism and Resorts of Ajara continued to implement public PR campaigns for different target markets. In August, visits of media representatives from Belarus, Israel and Azerbaijan are planned that will provide greater coverage and promotion of the hot season and the region.

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