New videos of Ajara have already been on the air of BBC channel26 July 2017
Apart from Euronews, new image videos of Ajara have already been on the air of BBC channel. Active TV commercials about sea and mountain tourism products of the region will be broadcasted in more than 100 countries of the world. As for TV advertisment on Euronews, it will be on the air until the end of September. Both TV channels, in total, will cover 158 countires including those, where Ajara Tourism Department actively carries out promotion and marketing activities to advertise its products.
The advertising campaign of 2017 has 17 target markets. It is the first time when Ajara Tourism Department has got so many target countries. Consequently, we decided to choose the highest-rated media platforms, which undoubtedly are BBC and EURONEWS. Both of them cover our target countries. Under an agreement, the TV companies will also run a story about Ajara, representing our tourism potential. “This is a part of our long-term marketing strategy and its goal is to attract tourists and make our country and region known and popular”, - stated Sulkhan Ghlonti, the head of Ajara Tourism Department.