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The interest towards Adjara is growing in Israel

The interest towards Adjara is growing in Israel

The Adjara Tourism Department introduced our tourism products at the International Tourism Exhibition “IMTM 2019” in Tel-Aviv. The visitors of one of the most important tourism exhibitions in the Eastern Mediterranean region got interested in travelling to Adjara and the region’s tourism opportunities. At the exhibition, Israel’s leading travel website – “Lametayel.co.il” named Batumi as the best tourist destination of 2018 and presented a special award to our department representative.

About 1600 companies from 50 countries participated in Tel-Aviv International Tourism Exhibition. In the framework of the fair, the tourism department representatives held meetings with media and tourist companies and public officials. Due to our cooperation, many info and press tours are being planned in Adjara this year. The Adjara Tourism Department took part in the tourism exhibition together with the National Tourism Administration and Georgian tourist companies.

Israel is the important target country for Adjara. Due to popularization activities, the number of flights and international visitors from Israel is growing. In 2018, four air companies operated Tel-Aviv-Batumi flights and during the year, number of travelers increased by 55, 3 %.

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