The well-developed tourist infrastructure, recently constructed middle and up-scale hotels, and other upcoming projects have made Ajara an attractive and promising MICE tourism destination on both the local and international market. Numerous international trade fairs and different events are hosted in Ajara year-round, making the region one of the most important MICE tourism centers in Georgia.
- Expo Batumi - Batumi International Trade Fair for the Tourism and Hospitality Industry
- AgExBatumi - Batumi International Agri-Products and Technology Fair
- Batumi Build - Batumi International Construction and Design Fair