“24 hours in Batumi” – is a video blog, introducing all the things you can do in Batumi during 24 hours. The program also involves Batumi tourist attractions, Botanical Garden, Alphabet Tower, Georgian designers, popular café-bars, Ajarian khachapuri, churchkhela and Georgian wine. 
“The video blog about Batumi is aimed at people visiting this or that tourist destination for the first time and looking for new emotions, adventures and experience. Batumi, in this context, got on the list of such cities as: Lisbon, Berlin and Athens. In the current year, we have active promotion on Euronews, which includes not only programs, reports and blogs, but also image videos about Ajara. During May, the Euronews viewers watched 4 programs and several commercials about the region, which means that 195 countries got acquainted with our tourism products and services. In Autumn, the Euronews camera crew will visit Ajara once more, to highlight the World Chess Olympiad”, stated Nino Khakhubia, the Head of the Public Relations and Advertising Service of the Ajara Tourism Department. 
The Ajara Tourism Department has been promoting and advertising the region in 16 target countries. Apart from Euronews, the programs about Ajara are being prepared by “Deutsche Welle” and other local televisions of the target countries.