Numerous international, quality events that are regularly held in Adjara, has earned the region a leading place on the transnational market of MICE.
A range of options is available for skiing enthusiasts in Adjara. At an altitude of 2000 – 2500, the climate is humid here, winter relatively cold and long while summer is short and cool.
Ajarian cuisine is an insperable part of Georgian cuisine; however, Ajarian cuisine has significant Asian influences.
Resident or migratory bird watching, observing terraces of humid subtropical forests
Sea tourism is one of the most popular types of tourism in Ajara.
The Black Sea Coast, and the surroundings of Batumi in particular, are known as "Eastern Black Sea Migration Corridor". More than 1 000 000 raptors migrate through the corridor annually and the area has one of the highest
As demonstrated by the remnants of ancient monuments, as well as authentic cultural heritage, the region of Ajara is rich in both its culture and history. Ajarian dances "Khorumi" and "Ajaruli" originate from ancient times.
Gambling has become a popular tourism offering in Batumi. The city has a wide array of casinos available to local as well as foreign gamblers.
The picturesque nature, diverse flora and fauna, and hospitable culture make Ajara an excellent region for rural tourism and rural tourism development.
Winemaking in Georgia dates all the way back to 8000 BC. The traditional Georgian winemaking technique, which uses a traditional clay vessel called a "kvevri"
Batumi, a logistics center in Caucasus region, started to become a popular cruise destination in the second half of the 20th century.
