Situated at the crossroads of Europe and Asia, Georgia is a country ripe with diverse natural beauty, maritime and mountainous climates. Georgia has a rich history, and the country's folklore, traditions, dances and songs are unparalled in their intrigue and beauty. Georgia is also renowned for its exquisite cuisine and wine culture. In fact, Georgia's winemaking traditions stretch back thousands of years.

The 8000-year-old Georgian winemaking method uses a traditional clay vessel, called a Kvevri and Georgian polyphonic singing are both part of the UNESCO Intangible Cultural Heritage List. Additionally, UNESCO recognizes the city of Mtskheta, Gelati Monastery, Bagrati Cathedral and Upper Svaneti as World Heritage Sites.

Georgia is an up-and-coming tourist destination due to its vast tourism tourism potential. The Rough Guide, a popular UK travel guide, listed Georgia as one of the most attractive tourist destinations for 2014.