“Choose your favorite color”- is a slogan of a video commercial about Ajara broadcasted on BBC World channel. Millions of viewers in more than 200 countries get acquainted with the tourism opportunities of our region. The renewed version of the image video “Colors of Ajara”, prepared by the BBC World, is also on the air of the channel.

“2018- will be an active year in terms of advertising and promotion of our region in the target countries. We have already started TV advertising on BBC, that not only contributes to the popularization of our country, but also helps to develop the positive image of the region. Besides BBC, we are starting advertising on Euronews and Doichevele, which, apart from commercials, will include stories about Ajara. It will naturally be followed by TV ads, programs and reports on the local televisions of 16 target countries. Our advertising activities also include online commercials, external advertising, inviting foreign journalists and tourist companies to Ajara for better popularization of our tourism opportunities”, stated the head of Ajara Tourism Department, Sulkhan Ghlonti.