The promotion of Adjara at the international tourism fairs is going on. This time, our tourism products were introduced at the Kiev and Katowice International Tourism Fairs. The Adjara Tourism Department representatives provided guests with detailed information concerning our region’s sea and mountain tourism possibilities. In Kiev the Tourism Department was accompanied by the National Tourism Administration and in Katowice it presented its independent stand.
Poland and Ukraine are in the list of the main target countries, where the department has been carrying out different marketing activities to advertise Adjara Region for years. Online commercials, street advertising, press and info tours result in reports, articles and TV programs on the leading media platforms of Ukraine and Poland. The number of tourists from Ukraine and Poland has essentially grown. In 2018, 44 % more Ukrainians an 11,5 % Polish travelers visited Adjara compared to the previous year.
Minsk International Tourism Exhibition has started today. Adjara is presented by an independent stand there. In total, during the year, the promotion of the region will be carried out at 27 international tourism fair