The picturesque nature, diverse flora and fauna, and hospitable culture make Ajara an excellent region for rural tourism and rural tourism development. Tourist farms in the villages of Ajara offer visitors the chance to involve themselves in many aspects of farm life, including cattle breeding, poultry farming, horticulture, viticulture and bee keeping. Guests can learn about popular national handicrafts, try delicious local dishes made using pure ingredients fresh from the farm, go horseback riding, hunting, fishing, camping and sightseeing.